Sponsorships can be a really big deal, but they can also be ridiculously hard to get. Need some help finding people or organizations to sponsor your project? Check out these tips below.
1. Have an egregious amount of potential sponsors in mind
If you are a celestial master of persuasion or the conditions are unusually auspicious, you can attract as many sponsors as you want. Most of the time, and this is an accepted norm, you may have to try three to four places before receiving the coveted nod. The endgame of sponsorships search is not to expend the least amount of time and effort. It is garnering enough funds to hold a public event or sustain a long-term project, so you need stamina and commitment as well as a long list of potential sponsors, for when one fails, you have a hundred other doors to knock.
2. Always prepare ahead of time
Seeking sponsorships tends to be the first stage that sets everything else in motion. For example, since any image of your project must be closely associated with those of your sponsors, team members who are in charge of posters, online pages or other platforms of publicity must know who they are promoting alongside your initial visions and missions. More obviously, for events held in a large scale, you need financial support before calculating the next big steps for actualizing those ideas. To meet deadlines, your team should secure sponsorships as soon as possible, allowing other departments freedom to accomplish their tasks, which are as crucial as yours in the long run.
3. Be assertive, but not pushy
Helping other people understand your vision is a difficult responsibility, especially when you, as a sponsor seeker, must also be an articulate representative of a project that is fleshing out day by day. It can be overwhelming to encapsulate everything that your team has in store—ideas are abundant and visions easily overshadow practicality—but keeping tabs on the most highlighted points can assuage the anxieties when you are to address questions and concerns from potential sponsors. I always assured that everyone we approached understood these two primary bullets: why we are doing it and how we are turning concepts and projections of seventeen somethings into reality. If we could pinpoint the exact reason we were choosing a specific company as our sponsor, or convince them that both parties’ visions greatly aligned, I knew that there was a spark of hope.
That being said, reaching an agreement demands compromise at one point or another. While it is most favorable that you are able to maintain all interests, sometimes you are expected to sacrifice something as long as it doesn’t obscure the inherent meaning of your project or its ability to succeed. Pushing people into accord with your opinions makes them feel uneasy and less confident in the prospect of partnering with you and your team.
4. Get help
If you are looking into funds for a large-scale event or project, it is almost impossible to do it all on your own. No matter how many times in the past you have completed a task without help, seeking sponsorships requires a lot more than an individual effort. Juggling different responsibilities, attending crisscrossed meetings, keeping a crystal clear mentality for a job demanding speed and precision are not meant to be handled by a single person, especially when you are hard-pressed for time and expectations start to accumulate pressure on your shoulders.
Help yourself out by letting somebody else help you. Your teammates are an organic source of input and a helping hand that places everything into the right order. In addition, you should consult with adults time after time. They know how to handle issues relating to money and legal obligations much more than a teenager assumes herself to. Do not be stupefied by the fine print—always run it by someone with authority and experience.
5. Accept rejections like they are an innate part of the job
You are going to be rejected by busy corporate people in creaseless shirts and shiny watches who seem so willing to spare you their time. You are going to be rejected by people who greet you with an effortless grin as though they were ready to accommodate all your needs. You are going to be rejected until you presume it something automatically programmed into every person you approach. Yet I would have named this article “5 Things to Know in Accepting Sponsorships” if the offers were readily presented on a silver platter. Although this may sound strange, misleading and overly idealistic, the rejecting part is what makes it so exciting. Just because someone doesn’t take interest in your project, it doesn’t deprive it of its meaning and growth towards success. You can only become more experienced and persistent until you find someone fortunate enough to accompany you in your illustrious endeavor.